Asia Pacific University Library catalogue


Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Chaffey, Dave, 1963- [author.]Material type: TextTextPublication details: Harlow : Pearson, c2015Edition: 6th edDescription: xxxi, 680 p. : col. ill. ; 27 cmISBN: 9780273786542 (pbk.)Subject(s): Electronic commerce | Business enterprises -- Computer networks | Management and Business StudiesDDC classification: 658.872 LOC classification: HF5548.32 | .C43 2015Also issued online.
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Previous edition: 2011.

Includes bibliographical references and index.

Also issued online.

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