Williams, Martin, 1948-
Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams. - Australia : Prentice Hall, c1994. - xli, 463 p. : ill. ; 25 cm. - Competitive edge management series .
Includes index.
9780132135627 (hbk.) 0132135620 (hbk.)
96147986
GB94-75653
Interactive marketing.
HF5415.1264 / .W55 1994
658.8 / WIL 1994
Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams. - Australia : Prentice Hall, c1994. - xli, 463 p. : ill. ; 25 cm. - Competitive edge management series .
Includes index.
9780132135627 (hbk.) 0132135620 (hbk.)
96147986
GB94-75653
Interactive marketing.
HF5415.1264 / .W55 1994
658.8 / WIL 1994