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Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams.

By: Williams, Martin, 1948-Material type: Text

TextSeries: Competitive edge management seriesPublication details: Australia : Prentice Hall, c1994Description: xli, 463 p. : ill. ; 25 cmISBN: 9780132135627 (hbk.); 0132135620 (hbk.)Subject(s): Interactive marketingDDC classification: 658.8 LOC classification: HF5415.1264 | .W55 1994

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415.1264 .W55 1994 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00015842

Includes index.

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Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams.