Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp & J. Craig Andrews. - 9th int. ed. - Australia : South-Western Cengage Learning, c2013. - xxii, 729 p. : col. ill. ; 28 cm.
International edition. Formerly CIP.
Includes bibliographical references and index.
9781133191421 (pbk.) : 1133191428 (pbk.) :
GBB206917 bnb
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2013
658.82 / SHI 2013
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp & J. Craig Andrews. - 9th int. ed. - Australia : South-Western Cengage Learning, c2013. - xxii, 729 p. : col. ill. ; 28 cm.
International edition. Formerly CIP.
Includes bibliographical references and index.
9781133191421 (pbk.) : 1133191428 (pbk.) :
GBB206917 bnb
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2013
658.82 / SHI 2013