000 -LEADER |
fixed length control field |
01295pam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
019475401 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160826113456.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120118s2013 at a b 001|0 eng|d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB206917 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133191421 (pbk.) : |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1133191428 (pbk.) : |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Uk)016015260 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
DAYAH |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblcatcopy |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
.S55 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Edition number |
23 |
Item number |
SHI 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
9 (RLIN) |
29667 |
245 10 - TITLE STATEMENT |
Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
Statement of responsibility, etc |
Terence A. Shimp & J. Craig Andrews. |
250 ## - EDITION STATEMENT |
Edition statement |
9th int. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia : |
Name of publisher, distributor, etc |
South-Western Cengage Learning, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 729 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
International edition. |
500 ## - GENERAL NOTE |
General note |
Formerly CIP. |
Institution to which field applies |
Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing. |
9 (RLIN) |
8912 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Andrews, J. Craig. |
9 (RLIN) |
30123 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |