Asia Pacific University Library catalogue


Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 379925)

000 -LEADER
fixed length control field 01295pam a2200385 a 4500
001 - CONTROL NUMBER
control field 019475401
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160826113456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120118s2013 at a b 001|0 eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB206917
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133191421 (pbk.) :
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133191428 (pbk.) :
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)016015260
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency APU
Modifying agency DAYAH
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S55 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 23
Item number SHI 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 29667
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc Terence A. Shimp & J. Craig Andrews.
250 ## - EDITION STATEMENT
Edition statement 9th int. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note International edition.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 8912
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
9 (RLIN) 30123
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 14/06/2016 STALLION PRESS 213.00 7 4 HF5415.123 .S55 2013 c.1 00015838 16/12/2019 10/12/2019 1 213.00 14/06/2016 General Circulation 164131MY U-2016/05/0616
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 14/06/2016 STALLION PRESS 213.00 7 7 HF5415.123 .S55 2013 c.2 00015839 02/01/2019 08/11/2018 2 213.00 14/06/2016 General Circulation 164131MY U-2016/05/0616