Baines, Paul, 1973-
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page. - South Asia Ed. - Oxford : Oxford University Press, c2015. - xxiii, 413 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references (p. 385-386) and index.
9780198734765 (pbk.)
Marketing.
HF5415 / .B35 2013
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page. - South Asia Ed. - Oxford : Oxford University Press, c2015. - xxiii, 413 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references (p. 385-386) and index.
9780198734765 (pbk.)
Marketing.
HF5415 / .B35 2013