Asia Pacific University Library catalogue


Essentials of marketing / Paul Baines, Chris Fill, Kelly Page.

By: Baines, Paul, 1973-Contributor(s): Fill, Chris | Page, Kelly, 1974-Material type: TextTextPublication details: Oxford : Oxford University Press, c2015Edition: South Asia EdDescription: xxiii, 413 p. : ill. (chiefly col.) ; 25 cmISBN: 9780198734765 (pbk.)Subject(s): MarketingLOC classification: HF5415 | .B35 2013
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Open Shelf 		Book HF5415 .B35 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00033812

Includes bibliographical references (p. 385-386) and index.

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