Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen & James C. Makens. - 6th ed. Pearson new international edition. - Harlow, England : Pearson, c2014. - ii, 630 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292020037 (pbk.) 1292020032 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2014
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen & James C. Makens. - 6th ed. Pearson new international edition. - Harlow, England : Pearson, c2014. - ii, 630 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292020037 (pbk.) 1292020032 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2014