Marketing for hospitality and tourism / Philip Kotler, John T. Bowen & James C. Makens.
Material type:
TextPublication details: Harlow, England : Pearson, c2014Edition: 6th ed; Pearson new international editionDescription: ii, 630 p. : col. ill. ; 28 cmISBN: 9781292020037 (pbk.); 1292020032 (pbk.)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingLOC classification: TX911.3.M3 | K68 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 K68 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014979 | |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 K68 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014980 |
Includes bibliographical references and index.
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