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Palmer, Adrian,

Principles of services marketing / Adrian Palmer. - 7th ed. - Berkshire : McGraw-Hill Education, c2014. - xviii, 495 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780077152345 (pbk.) 0077152344 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HF5415.13 / .P35 2014

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