Asia Pacific University Library catalogue


Principles of services marketing / Adrian Palmer.

By: Palmer, Adrian [author.]Material type: TextTextPublication details: Berkshire : McGraw-Hill Education, c2014Edition: 7th edDescription: xviii, 495 p. : ill. ; 27 cmISBN: 9780077152345 (pbk.); 0077152344 (pbk.)Subject(s): Service industries -- MarketingLOC classification: HF5415.13 | .P35 2014
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .P35 2014 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00015015

Includes bibliographical references and index.

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