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Yopp, Jan Johnson,

Reaching audiences : a guide to media writing / Jan Johnson Yopp and Katherine C. McAdams - 6th ed. - Boston : Pearson, c2013. - xvi, 315 p. : 23 cm.

Previous edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed

Includes bibliographical references and index.

ISBN: 9780205874378 (pbk.) 0205874371 (pbk.)

LCCN: 2012040708

Subjects--Topical Terms:
Mass media--Authorship.
Mass media--Audiences.

LC Class. No.: P96.A86 / Y67 2013

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