Reaching audiences : (Record no. 380070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981cam a22002898i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 815757648 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170825093659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121024s2014 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012040708 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205874378 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205874371 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | APU |
| Modifying agency | DAYAH |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.A86 |
| Item number | Y67 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yopp, Jan Johnson, |
| 9 (RLIN) | 10352 |
| 245 10 - TITLE STATEMENT | |
| Title | Reaching audiences : |
| Remainder of title | a guide to media writing / |
| Statement of responsibility, etc | Jan Johnson Yopp and Katherine C. McAdams |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 315 p. : |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Authorship. |
| 9 (RLIN) | 1326 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Audiences. |
| 9 (RLIN) | 2006 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McAdams, Katherine C. |
| Relator term | author |
| 9 (RLIN) | 10353 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Invoice number | PO number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 20/09/2016 | GLOBAL KNOWLEDGE MARKETING | 496.80 | 1 | 1 | P96.A86 Y67 2013 c.1 | 00018143 | 13/09/2022 | 22/08/2022 | 1 | 496.80 | 20/09/2016 | General Circulation | NGKMAPR0585 | U-2016/08/0648 |