LAKSHMI MURALEEDHARAN NAIR (TP023857)
INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION: A COMPARATIVE STUDY BETWEEN INDIA AND MALAYSIA / LAKSHMI MURALEEDHARAN NAIR. - Kuala Lumpur : Asia Pacific University, 2014. - 97 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
Electronic commerce.
Customer satisfaction--India.
Customer satisfaction--Malaysia.
PM-26-64
INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION: A COMPARATIVE STUDY BETWEEN INDIA AND MALAYSIA / LAKSHMI MURALEEDHARAN NAIR. - Kuala Lumpur : Asia Pacific University, 2014. - 97 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
Electronic commerce.
Customer satisfaction--India.
Customer satisfaction--Malaysia.
PM-26-64