KANYENYA MARVIN TUWUHAIRE (TP021101)
EFFECTIVENESS OF ADVERTISING & ITS INFLUENCE ON CONSUMER PURCHASE INTENTIONS IN UGANDA / KANYENYA MARVIN TUWUHAIRE. - Kuala Lumpur : Asia Pacific University, 2016. - 78 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
Consumer behaviour--Uganda.
PM-27-76
EFFECTIVENESS OF ADVERTISING & ITS INFLUENCE ON CONSUMER PURCHASE INTENTIONS IN UGANDA / KANYENYA MARVIN TUWUHAIRE. - Kuala Lumpur : Asia Pacific University, 2016. - 78 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.
Consumer behaviour--Uganda.
PM-27-76