EFFECTIVENESS OF ADVERTISING & ITS INFLUENCE ON CONSUMER PURCHASE INTENTIONS IN UGANDA / (Record no. 380854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171009163202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150610b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PM-27-76 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KANYENYA MARVIN TUWUHAIRE (TP021101) |
| 9 (RLIN) | 33633 |
| 245 10 - TITLE STATEMENT | |
| Title | EFFECTIVENESS OF ADVERTISING & ITS INFLUENCE ON CONSUMER PURCHASE INTENTIONS IN UGANDA / |
| Statement of responsibility, etc | KANYENYA MARVIN TUWUHAIRE. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumpur : |
| Name of publisher, distributor, etc | Asia Pacific University, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in: Global Marketing Management.<br/><br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 9 (RLIN) | 37279 |
| Geographic subdivision | Uganda. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dr. Tan Juat Hong |
| Relator term | Supervisor. |
| -- | 37302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Masters Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Masters Theses | APIIT Library | APIIT Library | Reference Collection | 09/10/2017 | PM-27-76 | 00037049 | 09/10/2017 | 1 | Reference |