KHMELEVA IRINA (TP036278)
ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA / KHMELEVA IRINA. - Kuala Lumpur : Asia Pacific University, 2016. - 75 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
Electronic commerce--Malaysia.
Generation Y--Malaysia.
PM-27-82
ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA / KHMELEVA IRINA. - Kuala Lumpur : Asia Pacific University, 2016. - 75 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
Electronic commerce--Malaysia.
Generation Y--Malaysia.
PM-27-82