Asia Pacific University Library catalogue


ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA / KHMELEVA IRINA.

By: KHMELEVA IRINA (TP036278)Contributor(s): Sugitha P. Kanniaseelan [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 75 p. : ill. ; 30 cmSubject(s): Electronic commerce -- Malaysia | Generation Y -- MalaysiaLOC classification: PM-27-82Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
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Masters Theses PM-27-82 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00037015

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).

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