CHEN HAO WEI (TP040613)
A STUDY ON PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER SATISFACTION & CUSTOMER LOYALTY TOWARDS FAST FOOD INDUSTRIES IN CHINA / CHEN HAO WEI. - Kuala Lumpur : Asia Pacific University, 2017. - 108 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA).
Consumer satisfaction--China.
Consumer loyalty--China.
PM-28-08
A STUDY ON PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER SATISFACTION & CUSTOMER LOYALTY TOWARDS FAST FOOD INDUSTRIES IN CHINA / CHEN HAO WEI. - Kuala Lumpur : Asia Pacific University, 2017. - 108 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA).
Consumer satisfaction--China.
Consumer loyalty--China.
PM-28-08