Asia Pacific University Library catalogue


A STUDY ON PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER SATISFACTION & CUSTOMER LOYALTY TOWARDS FAST FOOD INDUSTRIES IN CHINA / CHEN HAO WEI.

By: CHEN HAO WEI (TP040613)Contributor(s): Assoc. Prof. Dr. Benjamin Chan Yin Fah [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 108 p. : ill. ; 30 cmSubject(s): Consumer satisfaction -- China | Consumer loyalty -- ChinaLOC classification: PM-28-08Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA).
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Reference Collection 		Masters Theses PM-28-08 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00037101

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA).

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