PATRICK WONG CHEE HOE (TP031622)
THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) / PATRICK WONG CHEE HOE. - Kuala Lumpur : Asia Pacific University, 2017. - [84] p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
Consumer behavior.
Shopping --Psychological aspects.
Marketing--Psychological aspects.
PG-23-0020
THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) / PATRICK WONG CHEE HOE. - Kuala Lumpur : Asia Pacific University, 2017. - [84] p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
Consumer behavior.
Shopping --Psychological aspects.
Marketing--Psychological aspects.
PG-23-0020