Asia Pacific University Library catalogue


THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : (Record no. 381039)

000 -LEADER
fixed length control field 01184nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230428131635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171221b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-23-0020
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name PATRICK WONG CHEE HOE (TP031622)
9 (RLIN) 37650
245 14 - TITLE STATEMENT
Title THE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS :
Remainder of title AN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) /
Statement of responsibility, etc PATRICK WONG CHEE HOE.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent [84] p. :
Other physical details ill. ;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note Available in APres.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 4699
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Shopping
9 (RLIN) 5786
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 9179
General subdivision Psychological aspects.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ms. Thanam Subramaniam
Relator term Supervisor
-- 47300
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Library Workroom 21/12/2017   PG-23-0020 00037192 21/12/2017 1 Reference Available in APres