Asia Pacific University Library catalogue


LEE CALEB (TP034831)

STUDY ON THE FACTORS INFLUENCING CUSTOMER SATISFACTION OF AIR ASIA AMONG GENERATION Y LEE CALEB. - Kuala Lumpur : Asia Pacific University, 2017. - 103 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).


AirAsia.


Consumer satisfaction.--Malaysia
Airlines--Customer services.

PG-23-0050