LOUIS CIU (TP035621)
AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU / LOUIS CIU. - Kuala Lumpur : Asia Pacific University, 2016. - 96 p. : ill. ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
AirAsia--Airlines.
Purchasing power--Malaysia.
Young adult consumers.
PG-23-0071
AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU / LOUIS CIU. - Kuala Lumpur : Asia Pacific University, 2016. - 96 p. : ill. ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
AirAsia--Airlines.
Purchasing power--Malaysia.
Young adult consumers.
PG-23-0071