AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU / LOUIS CIU.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 96 p. : ill. ; 30 cmSubject(s): AirAsia -- Airlines | Purchasing power -- Malaysia | Young adult consumersLOC classification: PG-23-0071Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Reference | APU Library Reference Collection | Undergraduate Theses | PG-23-0071 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037321 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
There are no comments on this title.