AUSTIN USMAN (TP036183)
A STUDY ON CONSUMER SATISFACTION, PERCEIVED VALUE, SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FAST FOOD COMPANY IN MALAYSIA / AUSTIN USMAN. - Kuala Lumpur : Asia Pacific University, 2016. - 122 p. : ill. ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Consumer satisfaction.
Quality control.
Fast food restaurants --Malaysia.
PG-23-0075
A STUDY ON CONSUMER SATISFACTION, PERCEIVED VALUE, SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FAST FOOD COMPANY IN MALAYSIA / AUSTIN USMAN. - Kuala Lumpur : Asia Pacific University, 2016. - 122 p. : ill. ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Consumer satisfaction.
Quality control.
Fast food restaurants --Malaysia.
PG-23-0075