A STUDY ON CONSUMER SATISFACTION, PERCEIVED VALUE, SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FAST FOOD COMPANY IN MALAYSIA / AUSTIN USMAN.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 122 p. : ill. ; 30 cmSubject(s): Consumer satisfaction | Quality control | Fast food restaurants -- MalaysiaLOC classification: PG-23-0075Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference | APU Library Reference Collection | Undergraduate Theses | PG-23-0075 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037325 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
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