FATHIMA SHAMILA AKRAM (TP041346)
IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA FATHIMA SHAMILA AKRAM. - Kuala Lumpur : Asia Pacific University, 2017. - 112 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
Customer loyalty.--Malaysia
Service quality
Trade marketing strategy--Malaysia.
PM-28-46
IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA FATHIMA SHAMILA AKRAM. - Kuala Lumpur : Asia Pacific University, 2017. - 112 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
Customer loyalty.--Malaysia
Service quality
Trade marketing strategy--Malaysia.
PM-28-46