Asia Pacific University Library catalogue


IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA (Record no. 381358)

000 -LEADER
fixed length control field 00924nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180516185248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150610b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-28-46
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name FATHIMA SHAMILA AKRAM (TP041346)
9 (RLIN) 38398
245 10 - TITLE STATEMENT
Title IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA
Statement of responsibility, etc FATHIMA SHAMILA AKRAM.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 112 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer loyalty.
9 (RLIN) 8347
Geographic subdivision Malaysia
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service quality
9 (RLIN) 38403
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trade marketing strategy
9 (RLIN) 38404
Geographic subdivision Malaysia.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ms. Haslina Hashim
Relator term Supervisor.
-- 38406
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Not for loan Masters Theses APU Library APU Library Reference Collection 16/05/2018   PM-28-46 00037657 16/05/2018 1 Reference