SANA AHMED NOON (TP040790)
RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON. - Kuala Lumpur : Asia Pacific University, 2017. - 89 p. : ill. ; 30 cm.
A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).
Consumer behaviour.--Pakistan.
Consumers' preferences.
PM-28-69
RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON. - Kuala Lumpur : Asia Pacific University, 2017. - 89 p. : ill. ; 30 cm.
A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).
Consumer behaviour.--Pakistan.
Consumers' preferences.
PM-28-69