Asia Pacific University Library catalogue


RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / (Record no. 381381)

000 -LEADER
fixed length control field 00884nam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180518164650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150610b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-28-69
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name SANA AHMED NOON (TP040790)
9 (RLIN) 38469
245 10 - TITLE STATEMENT
Title RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN /
Statement of responsibility, etc SANA AHMED NOON.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 89 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC).
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour.
Geographic subdivision Pakistan.
9 (RLIN) 38470
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences.
9 (RLIN) 8440
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Tee Poh Kiong
Relator term Supervisor.
-- 38471
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 18/05/2018   PM-28-69 00037680 18/05/2018 1 Reference