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Altstiel, Tom.

Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow. - 4th ed. - Los Angeles : Sage, [2017] - xxiv, 463 p. : ill. ; 28 cm

Includes bibliographical references and index.

ISBN: 9781506315386 (pbk.)

LCCN: 2015035696

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .A48 2017

Dewey Class. No.: 659.1

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