Cohen, Norty.
The participation game : How the top 100 brands build loyalty in a skeptical world / by Norty Cohen. - [Oakton, Virginia] : IdeaPress Publishing, [2017] - 226 p. : ill. ; 24 cm
Includes index.
Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
9781940858296 (hbk.)
Branding (Marketing)
Brand loyalty.
Consumer satisfaction.
Brand name products.
Advertising.
Marketing.
HF5415.1255 / .C64 2017
658.827 / C66
The participation game : How the top 100 brands build loyalty in a skeptical world / by Norty Cohen. - [Oakton, Virginia] : IdeaPress Publishing, [2017] - 226 p. : ill. ; 24 cm
Includes index.
Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
9781940858296 (hbk.)
Branding (Marketing)
Brand loyalty.
Consumer satisfaction.
Brand name products.
Advertising.
Marketing.
HF5415.1255 / .C64 2017
658.827 / C66