The participation game : (Record no. 381493)
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000 -LEADER | |
---|---|
fixed length control field | 01238nam a22002777a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180814040717.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180814b2017 ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781940858296 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | WAN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | .C64 2017 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | C66 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cohen, Norty. |
9 (RLIN) | 38861 |
245 14 - TITLE STATEMENT | |
Title | The participation game : |
Remainder of title | How the top 100 brands build loyalty in a skeptical world / |
Statement of responsibility, etc | by Norty Cohen. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | [Oakton, Virginia] : |
Name of publisher, distributor, etc | IdeaPress Publishing, |
Date of publication, distribution, etc | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 226 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 38862 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand loyalty. |
9 (RLIN) | 38863 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer satisfaction. |
9 (RLIN) | 38864 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 38865 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 38866 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 38867 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number | Total Checkouts | Total Renewals | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 14/08/2018 | IBS Buku | 115097 / B | 194.34 | HF5415.1255 .C64 2017 c.1 | 00016331 | 14/08/2018 | 1 | 194.34 | 14/08/2018 | Staff Circulation | 2018/06/2453 | ||||
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 14/08/2018 | IBS Buku | 115097 / B | 194.34 | HF5415.1255 .C64 2017 c.2 | 00016332 | 14/02/2019 | 2 | 194.34 | 14/08/2018 | General Circulation | 2018/06/2453 | 2 | 4 | 22/01/2019 |