Asia Pacific University Library catalogue


The participation game : (Record no. 381493)

000 -LEADER
fixed length control field 01238nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180814040717.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180814b2017 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781940858296 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency WAN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .C64 2017
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number C66
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cohen, Norty.
9 (RLIN) 38861
245 14 - TITLE STATEMENT
Title The participation game :
Remainder of title How the top 100 brands build loyalty in a skeptical world /
Statement of responsibility, etc by Norty Cohen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [Oakton, Virginia] :
Name of publisher, distributor, etc IdeaPress Publishing,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent 226 p. :
Other physical details ill. ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 38862
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyalty.
9 (RLIN) 38863
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction.
9 (RLIN) 38864
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 38865
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 38866
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 38867
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number Total Checkouts Total Renewals Date checked out
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 14/08/2018 IBS Buku 115097 / B 194.34 HF5415.1255 .C64 2017 c.1 00016331 14/08/2018 1 194.34 14/08/2018 Staff Circulation 2018/06/2453      
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 14/08/2018 IBS Buku 115097 / B 194.34 HF5415.1255 .C64 2017 c.2 00016332 14/02/2019 2 194.34 14/08/2018 General Circulation 2018/06/2453 2 4 22/01/2019