Miller, Donald.
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017] - x, 228 p. : ill. ; 22 cm
Includes bibliographical references (pages 225-228).
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
9780718033323 (hbk.)
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
HF5415.1255 / .M55 2017
658.8/02
Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017] - x, 228 p. : ill. ; 22 cm
Includes bibliographical references (pages 225-228).
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
9780718033323 (hbk.)
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
HF5415.1255 / .M55 2017
658.8/02