Asia Pacific University Library catalogue


Building a storybrand : (Record no. 381494)

000 -LEADER
fixed length control field 01461cam a2200373 i 4500
001 - CONTROL NUMBER
control field 19565287
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180814042441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180814t20172017nyua b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017937432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780718033323 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)on1005351979
040 ## - CATALOGING SOURCE
Original cataloging agency SINLB
Language of cataloging eng
Transcribing agency APU
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .M55 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Donald.
9 (RLIN) 38868
245 10 - TITLE STATEMENT
Title Building a storybrand :
Remainder of title clarify your message so customers will listen /
Statement of responsibility, etc Donald Miller.
246 34 - VARYING FORM OF TITLE
Title proper/short title Building a story brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [New York] :
Name of publisher, distributor, etc HarperCollins Leadership, an imprint of HarperCollins,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent x, 228 p. :
Other physical details ill. ;
Dimensions 22 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 225-228).
520 ## - SUMMARY, ETC.
Summary, etc Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 38869
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
9 (RLIN) 38870
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 38871
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 38872
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
9 (RLIN) 38873
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 38874
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Withdrawn Missing   Not Damaged Not for loan Book APIIT Library APIIT Library Open Shelf APIIT 14/08/2018 IBS Buku 115097 / B 97.33 HF5415.1255 .M55 2017 c.2 00016330 14/08/2018 2 97.33 14/08/2018 General Circulation 2018/06/2543
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 14/08/2018 IBS Buku 115097 / B 97.33 HF5415.1255 .M55 2017 c.1 00016329 14/08/2018 1 97.33 14/08/2018 Staff Circulation 2018/06/2543