Steenkamp, Jan-Benedict E. M.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. - London : Palgrave Macmillan, [2017] - xxiv, 319 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781349949939 (hbk.)
2016955973
Brand name products--Planning.
Branding (Marketing)
Brand name products--Management.
Export marketing.
HD69.B7 / S74 2017
658.8/27
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. - London : Palgrave Macmillan, [2017] - xxiv, 319 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781349949939 (hbk.)
2016955973
Brand name products--Planning.
Branding (Marketing)
Brand name products--Management.
Export marketing.
HD69.B7 / S74 2017
658.8/27