Asia Pacific University Library catalogue


Global brand strategy : (Record no. 381500)

000 -LEADER
fixed length control field 01082cam a22003137i 4500
001 - CONTROL NUMBER
control field 19328735
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180815034750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180815s2017 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016955973
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781349949939 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn950953259
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number S74 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Steenkamp, Jan-Benedict E. M.
9 (RLIN) 38895
245 10 - TITLE STATEMENT
Title Global brand strategy :
Remainder of title world-wise marketing in the age of branding /
Statement of responsibility, etc Jan-Benedict Steenkamp.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 319 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
9 (RLIN) 38896
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 38897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 38898
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 38899
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 15/08/2018 KINOKUNIYA DS32342 220.00 HD69.B7 S74 2017 c.1 00016211 15/08/2018 1 220.00 15/08/2018 Staff Circulation 2018/06/2541
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 15/08/2018 KINOKUNIYA DS32342 220.00 HD69.B7 S74 2017 c.2 00016212 15/08/2018 2 220.00 15/08/2018 General Circulation 2018/06/2541