Percy, Larry.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - 5th ed. - Oxford, United Kingdom : Oxford University Press, [2016] - xxiv, 429 p. : ill. (some col.) ; 25 cm
Includes index.
9780198703655 (pbk.) 0198703651 (pbk.)
2015955917
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / .P47 2016
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - 5th ed. - Oxford, United Kingdom : Oxford University Press, [2016] - xxiv, 429 p. : ill. (some col.) ; 25 cm
Includes index.
9780198703655 (pbk.) 0198703651 (pbk.)
2015955917
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
HF5438.5 / .P47 2016