Strategic advertising management / (Record no. 381609)
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000 -LEADER | |
---|---|
fixed length control field | 01112cam a22003375a 4500 |
001 - CONTROL NUMBER | |
control field | 18844200 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180830101124.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180830t20162016enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2015955917 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780198703655 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0198703651 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Language of cataloging | eng |
Modifying agency | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5438.5 |
Item number | .P47 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Percy, Larry. |
9 (RLIN) | 39345 |
245 10 - TITLE STATEMENT | |
Title | Strategic advertising management / |
Statement of responsibility, etc | Larry Percy, Richard Rosenbaum-Elliott. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford, United Kingdom : |
Name of publisher, distributor, etc | Oxford University Press, |
Date of publication, distribution, etc | [2016] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 429 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 25 cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 39346 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Management. |
9 (RLIN) | 39347 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
9 (RLIN) | 39348 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 39349 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Elliott, Richard H. |
9 (RLIN) | 39350 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 0 |
b | ibc |
c | origres |
d | 2 |
e | ncip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type | PO number | Total Renewals | Date checked out | Price effective from |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/08/2018 | EMO | I-023111 | 201.80 | HF5438.5 .P47 2016 c.1 | 00016388 | 30/08/2018 | 1 | 201.80 | Staff Circulation | U-2018/07/0827 | |||||
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/08/2018 | EMO | I-023111 | 201.80 | 1 | HF5438.5 .P47 2016 c.2 | 00016389 | 30/09/2022 | 2 | 201.80 | General Circulation | U-2018/07/0827 | 2 | 09/09/2022 | 30/08/2018 |