Asia Pacific University Library catalogue


Strategic advertising management / (Record no. 381609)

000 -LEADER
fixed length control field 01112cam a22003375a 4500
001 - CONTROL NUMBER
control field 18844200
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830101124.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180830t20162016enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015955917
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198703655 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0198703651 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Language of cataloging eng
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .P47 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 39345
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc Larry Percy, Richard Rosenbaum-Elliott.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford, United Kingdom :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 429 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 39346
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
9 (RLIN) 39347
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 39348
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 39349
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 39350
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c origres
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Koha item type PO number Total Renewals Date checked out Price effective from
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 30/08/2018 EMO I-023111 201.80   HF5438.5 .P47 2016 c.1 00016388 30/08/2018 1 201.80 Staff Circulation U-2018/07/0827      
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 30/08/2018 EMO I-023111 201.80 1 HF5438.5 .P47 2016 c.2 00016389 30/09/2022 2 201.80 General Circulation U-2018/07/0827 2 09/09/2022 30/08/2018