UKAYE MOHAMMED HUSSAIN YAHYA (TP043705)
EFFECTS ON BRAND EQUITY CONSUMER PURCHASE DECISION FOR WATCHES AMONG GEN Y IN KLANG VALLEY, MALAYSIA / UKAYE MOHAMMED HUSSAIN YAHYA - Kuala Lumpur : Asia Pacific University, 2017. - 149 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)
Consumer behavior --Malaysia.
PM-28-86
EFFECTS ON BRAND EQUITY CONSUMER PURCHASE DECISION FOR WATCHES AMONG GEN Y IN KLANG VALLEY, MALAYSIA / UKAYE MOHAMMED HUSSAIN YAHYA - Kuala Lumpur : Asia Pacific University, 2017. - 149 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)
Consumer behavior --Malaysia.
PM-28-86