Asia Pacific University Library catalogue


EFFECTS ON BRAND EQUITY CONSUMER PURCHASE DECISION FOR WATCHES AMONG GEN Y IN KLANG VALLEY, MALAYSIA / UKAYE MOHAMMED HUSSAIN YAHYA

By: UKAYE MOHAMMED HUSSAIN YAHYA (TP043705)Contributor(s): Mr. Kumaresu a/l Murugasu [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 149 p. : ill. ; 30 cmSubject(s): Consumer behavior -- MalaysiaLOC classification: PM-28-86Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)
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Reference Collection 		Masters Theses PM-28-86 (Browse shelf (Opens below)) 1 Not for loan 00016057

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)

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