Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 10th ed. , student ed. - Australia : Cengage, [2018] - xix, 635 p. : ill. (col.) ; 29 cm
Previous edition: 2013.
Includes bibliographical references and index.
9781337282659 (pbk.) 1337282650 (pbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2018
658.802
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 10th ed. , student ed. - Australia : Cengage, [2018] - xix, 635 p. : ill. (col.) ; 29 cm
Previous edition: 2013.
Includes bibliographical references and index.
9781337282659 (pbk.) 1337282650 (pbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2018
658.802