Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 381815)
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000 -LEADER | |
---|---|
fixed length control field | 01034cam a22003138i 4500 |
001 - CONTROL NUMBER | |
control field | 021256430 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181003023705.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181003s2018 at a b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781337282659 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1337282650 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | WAN |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | CROBAR |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .S55 2018 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
9 (RLIN) | 40190 |
245 10 - TITLE STATEMENT | |
Title | Advertising, promotion, and other aspects of integrated marketing communications / |
Statement of responsibility, etc | Terence A. Shimp, J. Craig Andrews. |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. , student ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Australia : |
Name of publisher, distributor, etc | Cengage, |
Date of publication, distribution, etc | [2018] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 635 p. : |
Other physical details | ill. (col.) ; |
Dimensions | 29 cm |
500 ## - GENERAL NOTE | |
General note | Previous edition: 2013. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 40191 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 40192 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 40193 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Direct marketing. |
9 (RLIN) | 40194 |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Andrews, J. Craig. |
9 (RLIN) | 40195 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 03/10/2018 | EMO | I-024129 | 781.10 | 12 | 16 | HF5415.123 .S55 2018 c.1 | 00016475 | 28/05/2024 | 07/05/2024 | 1 | 781.10 | 03/10/2018 | General Circulation | U-2018/08/0844 |