Asia Pacific University Library catalogue


Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 381815)

000 -LEADER
fixed length control field 01034cam a22003138i 4500
001 - CONTROL NUMBER
control field 021256430
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181003023705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181003s2018 at a b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337282659 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1337282650 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency WAN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CROBAR
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S55 2018
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 40190
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc Terence A. Shimp, J. Craig Andrews.
250 ## - EDITION STATEMENT
Edition statement 10th ed. , student ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Cengage,
Date of publication, distribution, etc [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xix, 635 p. :
Other physical details ill. (col.) ;
Dimensions 29 cm
500 ## - GENERAL NOTE
General note Previous edition: 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 40191
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 40192
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 40193
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 40194
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
9 (RLIN) 40195
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 03/10/2018 EMO I-024129 781.10 12 16 HF5415.123 .S55 2018 c.1 00016475 28/05/2024 07/05/2024 1 781.10 03/10/2018 General Circulation U-2018/08/0844