APU Library | catalog

Normal view MARC view ISBD view

Wirtz, Jochen.

Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. - 3rd ed. - Harlow : Pearson, 2018 - 670 p. : col. ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9781292089959 (pbk.) 1292089954 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / .W57 2018

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Asia Pacific University Library catalogue