Hollensen, Svend.
Marketing management : a relationship approach / Svend Hollensen. - 3rd ed. - Harlow, England ; New York : Pearson, [2015] - xxxv, 683 p. : col. ill. ; 27 cm
Includes index.
9780273778851 (pbk.)
2014020019
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.
HF5415.55 / .H65 2015
658.8
Marketing management : a relationship approach / Svend Hollensen. - 3rd ed. - Harlow, England ; New York : Pearson, [2015] - xxxv, 683 p. : col. ill. ; 27 cm
Includes index.
9780273778851 (pbk.)
2014020019
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.
HF5415.55 / .H65 2015
658.8