Asia Pacific University Library catalogue


Marketing management : a relationship approach / Svend Hollensen.

By: Hollensen, SvendMaterial type: TextTextPublication details: Harlow, England ; New York : Pearson, [2015]Edition: 3rd edDescription: xxxv, 683 p. : col. ill. ; 27 cmISBN: 9780273778851 (pbk.)Subject(s): Relationship marketing | Marketing -- Management | Relationship marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415.55 | .H65 2015
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Includes index.

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