Goworek, Helen.
Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. - Harlow, United Kingdom : Pearson Education Limited, 2015. - xii, 350 p. : col. ill. ; 27 cm
Includes index.
9780273758747 (pbk.)
2015014031
Marketing--Management.
Retail trade.
HF5415.13 / .G67 2015
658.8/7
Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. - Harlow, United Kingdom : Pearson Education Limited, 2015. - xii, 350 p. : col. ill. ; 27 cm
Includes index.
9780273758747 (pbk.)
2015014031
Marketing--Management.
Retail trade.
HF5415.13 / .G67 2015
658.8/7