Asia Pacific University Library catalogue


Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick.

By: Goworek, HelenContributor(s): McGoldrick, Peter JMaterial type: TextTextPublication details: Harlow, United Kingdom : Pearson Education Limited, 2015Description: xii, 350 p. : col. ill. ; 27 cmISBN: 9780273758747 (pbk.)Subject(s): Marketing -- Management | Retail tradeDDC classification: 658.8/7 LOC classification: HF5415.13 | .G67 2015
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Includes index.

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