Edwards, Ray.
How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards, - New York, NY : Morgan James Publishing, [2016] - xxi, 163 p. ; 23 cm
How to sell without being "salesy" --
The magic building blocks of the perfect sales letter --
How to write headlines that grab readers by the eyeballs and suck them into your message --
Inbox magic: how to write e-mails that make more money --
How to write points that virtually force your prospects to buy --
The triad that sells more: irresistible offers, risk reversal, and powerful closes --
How to write guarantees that dissolve fear and unleash a river of sales --
How to write copy that closes the deal --
How to write irresistible offers --
The secrets of product launch copy --
The secrets of writing blockbuster copy by watching movies --
The copywriting challenge.
9781614485025 (pbk.)
Marketing.
Advertising copy.
HF5415 / .E39 2016
How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards, - New York, NY : Morgan James Publishing, [2016] - xxi, 163 p. ; 23 cm
How to sell without being "salesy" --
The magic building blocks of the perfect sales letter --
How to write headlines that grab readers by the eyeballs and suck them into your message --
Inbox magic: how to write e-mails that make more money --
How to write points that virtually force your prospects to buy --
The triad that sells more: irresistible offers, risk reversal, and powerful closes --
How to write guarantees that dissolve fear and unleash a river of sales --
How to write copy that closes the deal --
How to write irresistible offers --
The secrets of product launch copy --
The secrets of writing blockbuster copy by watching movies --
The copywriting challenge.
9781614485025 (pbk.)
Marketing.
Advertising copy.
HF5415 / .E39 2016